Privacy Policy
Our Privacy Policy
Our Privacy Policy outlines how we collect, use, and protect your personal information. Your privacy and security are our priorities.
Last Updated on May, 13, 2026
Emberal ("Emberal," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, disclose, store, and safeguard information when you download, access, or use the Emberal mobile application and related services (collectively, the "App").
By using the App, you agree to the practices described in this Privacy Policy. If you do not agree, you should discontinue use of the App and delete it.
This Privacy Policy should be read together with our Terms of Service.
Emberal is a non-medical, educational, wellness, and self-help application designed to assist users with personal habit tracking, daily rituals, motivation, consistency, life score reflection, momentum tracking, recovery awareness, and burnout-risk awareness.
The App is **not** a healthcare service, medical device, therapy platform, counseling service, diagnosis tool, emergency service, or treatment program.
Emberal does **not** provide medical advice, diagnosis, treatment, therapy, counseling, or clinical recommendations.
Emberal does **not** create, receive, maintain, or transmit Protected Health Information (PHI) under the Health Insurance Portability and Accountability Act (HIPAA).
**No doctor-patient, therapist-client, coach-client, or healthcare provider relationship** is created through the App.
Information entered by users may include personal or sensitive behavioral information, including habits, mood check-ins, journal entries, routines, sleep-related information, focus activity, hydration, workout activity, goals, and self-reflections. Such information is voluntarily entered by users for personal habit tracking and self-reflection purposes within the App.
Users seeking professional assistance related to physical health, mental health, burnout, stress, sleep issues, addiction, emotional distress, or any medical concern should consult a qualified healthcare professional.
The App is intended to provide informational tools and personal habit-tracking features to support user-directed behavior change, daily consistency, self-reflection, and personal wellness routines.
Emberal does not monitor user activity outside the App and does not guarantee any specific outcomes related to behavioral change, habit formation, productivity, discipline, recovery, stress reduction, burnout prevention, mental health, or overall wellbeing.
Users remain solely responsible for their personal decisions, actions, and behaviors. The App should not be relied upon as a substitute for professional medical, psychological, therapeutic, coaching, financial, legal, or counseling services.
Life Score, burnout-risk indicators, recovery scores, momentum scores, discipline scores, streaks, auras, levels, insights, and milestones presented in the App are informational and motivational features. They are based on user-entered activity, app interactions, and general behavioral patterns, and may not reflect any medically validated condition, risk, diagnosis, or individual outcome.
We collect only the data necessary, or voluntarily provided, to deliver App functionality, personalization, insights, subscriptions, and improvements.
**Information you provide:** Account details such as email, name, Apple ID, Google ID, or other login information; profile preferences such as goals, coaching preferences, preferred routines, and onboarding responses; habit and ritual tracking data such as sleep logs, focus sessions, workouts, hydration, mood check-ins, morning routines, night routines, meditation, journaling, reading, custom rituals, notes, streaks, scores, progress, and app settings; and payment or subscription information processed through Apple App Store, Google Play, RevenueCat, or other payment providers where applicable.
**Automatically collected:** Device model, operating system version, app version, device identifiers, IP address, crash reports, diagnostics, performance data, and usage analytics such as features used, session duration, navigation patterns, and interaction events.
**Permissions:** Push notifications only, unless additional permissions are clearly requested in the App. Emberal does **not** access contacts, microphone, camera, or precise geolocation unless you separately grant permission for a specific feature.
**Community content:** If community, sharing, leaderboard, friend, or social features are made available, posts, comments, display names, shared progress, or other content you choose to share may be visible to other participants.
**AI coach and insights:** Conversation messages, onboarding context, goals, ritual history, streaks, scores, check-ins, notes, and related context may be sent to our server and processed by third-party AI providers to generate coaching-style responses, reflections, summaries, and insights. Messages are **not** intended to be used to train AI models unless we clearly state otherwise or obtain required consent.
Information related to personal habits, routines, mood, stress, burnout feelings, sleep, recovery, emotional states, productivity, discipline, goals, self-reflection, or behavioral patterns may be considered sensitive data in some jurisdictions. This information is processed only to provide habit tracking, progress metrics, Life Score calculations, insights, and AI coaching-style features. It is **never** sold, used for advertising profiling, or shared with data brokers. Users may delete entries or their account at any time, subject to legal or operational retention requirements.
Personal logs, check-ins, ritual entries, notes, journal entries, mood entries, custom rituals, and profile information are created and controlled by the user. Users may enter, edit, or delete their information at any time where the App provides those controls. Emberal does not evaluate user entries as medical, psychological, therapeutic, or clinical assessments
We use information to provide App functionality, maintain accounts, personalize onboarding, save rituals and streaks, generate Life Score and score breakdowns, provide momentum, discipline, burnout-risk, and recovery insights, power AI coaching-style features, improve performance, communicate updates, send requested notifications, process subscriptions, detect fraud, enforce Terms of Service, maintain security, troubleshoot issues, and comply with legal obligations.
Under GDPR and UK GDPR, where applicable, we process personal information based on: **Performance of a Contract** to provide App services; **Legitimate Interests** for security, analytics, fraud prevention, debugging, product improvement, and service integrity; **Consent** for push notifications, optional analytics, optional integrations, and certain AI or sensitive-data processing where required; and **Legal Obligations** to comply with applicable law.
Emberal does **not** sell personal information. We share data only with service providers needed to operate the App, such as cloud hosting and database providers, authentication providers, analytics and crash reporting providers, AI processing providers, subscription and payment processors such as RevenueCat, Apple, or Google where applicable, and customer support or infrastructure providers. We may also disclose information to comply with law, enforce Terms, protect safety, prevent fraud, protect our rights, or as part of a business transfer.
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information, which may include encryption in transit, access controls, secure cloud infrastructure, authentication protections, database security rules, monitoring, and limited access to user data. No system can guarantee absolute security.
In the event of unauthorized access to personal information, we will investigate, take steps to mitigate harm, and provide notice as required by applicable law.
We retain information only as long as necessary for App functionality, accounts, subscriptions, customer support, security, fraud prevention, analytics, and legal obligations. Account deletion removes or anonymizes associated personal data unless retention is legally required or reasonably necessary for legitimate business purposes. De-identified or anonymized aggregate data may be retained indefinitely.
The App may use mobile identifiers, SDKs, cookies, local storage, or similar technologies for functionality, analytics, subscriptions, crash reporting, fraud prevention, performance monitoring, and product improvement. Emberal does **not** use behavioral data for third-party advertising targeting or marketing profiling.
De-identified, aggregated data that cannot identify individual users may be used for usage analysis, feature development, and research, and may be retained indefinitely.
Your Privacy Rights
Under GDPR, UK GDPR, CCPA/CPRA, and other applicable laws, you may have rights to access, correct, delete, restrict, object to processing, withdraw consent, request data portability, and opt out of certain data sharing or processing. Contact **support@emberal.app** to exercise these rights. We respond within 30 days for GDPR requests unless a different period is permitted or required by law.
International Transfers
Data may be stored or processed in the United States, the European Economic Area, the United Kingdom, or other countries where we or our service providers operate. Where personal information is transferred outside the EEA, UK, or Switzerland, we rely on appropriate safeguards such as Standard Contractual Clauses or other legally recognized transfer mechanisms.
Automated Processing
The App uses automated systems for Life Score calculations, progress insights, streaks, habit pattern analysis, burnout-risk indicators, recovery indicators, momentum scoring, discipline scoring, personalized reflections, and AI coaching-style features. These do **not** constitute medical, psychological, therapeutic, clinical, or professional evaluation. Users control their data and may delete it at any time where the App provides deletion controls.
Age Restrictions
Emberal is intended for users at least 12 years old. We do not knowingly collect information from minors and may suspend or delete accounts that do not meet age requirements.
Third-Party Services
This policy does not cover third-party services. Review:
[Apple](https://www.apple.com/legal/privacy/),
[Google](https://policies.google.com/privacy),
[RevenueCat](https://www.revenuecat.com/privacy),
and any additional service providers disclosed in the App or on our website.
If Emberal uses additional providers, such as cloud hosting, database, analytics, crash reporting, customer support, or AI providers, their privacy policies should also be reviewed and linked here before publication.
Account Deletion
Delete your account via Settings -> Delete Account or by contacting **support@emberal.app**. Deletion removes or anonymizes account information, profile data, ritual logs, check-ins, notes, journal entries, custom rituals, scores, streak data, and other associated personal data, except where retention is legally required or reasonably necessary for security, fraud prevention, dispute resolution, or compliance.
Policy Changes
We may update this policy and will communicate material changes through the App, email, or an updated posting. Continued use constitutes acceptance of the updated Privacy Policy.
Contact Us
If you have any questions or concerns about our Privacy Policy or the handling of your personal information, please contact us at **support@emberal.app**.